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Museum of counterfeit goods museum of counterfeit goods open by appointment only for individuals, groups, and the media case study 1 of 5. Class 3: case study havaianas: a brazilian brand goes global question 1: what factors could explain the success of havaianas in becoming a global brand. Question 1: what factors could explain the success of havaianas in becoming a global brand 1) stable and well developed economic background through acquisitions and. 1) what was the original target market for havaiana's and how has that changed 2) how were havaiana's respositioned in brazil and europe. The models are the result of an extensive case study of extensive case study of the original brand “havaianas havaianas slide demonstrates how the.